Tag Archives: internet advertising
Better Than I Know Myself
There are certain words I love. When I was a little girl, I loved the word Mystical. It sounded beautiful – it sounded like what it meant. I loved Forsythia. Isn’t that a lyrical word? At the beginning of Spring, just hearing someone say Forsythia made me feel refreshed. As I got a little older, …
Life-Altering
Exaggeration is pretty standard in Marketing. “Puffery” it’s called.. Of course you are going to say your product is the best. Even regulatory agencies say that a certain amount of Puffery is perfectly acceptable. But with so many products and so many messages all screaming for our attention, it seems that Puffery is getting a …
notquiteold 